Why do I need an App ?

Reach Customers Where They Are: On Their Phones…

Why Businesses Need Mobile Apps ?

Mobile apps are now integral part of almost every business, irrespective of their size and industry. Several small industries too have profited from developing mobile apps. While most small businesses have their own Website, it is indeed more profitable for them to also develop a mobile app.

The customers in today’s world are on the move and they’re using mobile application platforms to get there. Whether they use smart mobile phones or tablets, they have all the information they need. That's why mobile apps are so much important in today’s market.

You need to understand that mobile apps allow customers to have all your information at their fingertips. Also, it is important that your app works on multiple mobile application platforms.

Some Benefits Of Mobile Apps For Businesses:

  • Build relationships.
  • Build loyalty.
  • Reinforce your brand.
  • Increase your visibility.
  • Increase your accessibility.
  • Give you tools that are driving the "New App Economy".
  • Solve the problem of getting stuck in spam folders.
  • Increase sell-through.
  • Increase exposure across mobile devices.
  • Connect you with on-the-go consumers.
  • Generate repeat business.
  • Enhance your social networking strategies.

Some Benefits Of Mobile Apps For Customers:

  • Easy access to your inventory.
  • Notifications of special events, launches, and more.
  • One-touch access to your contact information.
  • Directions to your location from wherever they are.
  • Fast, seamless appointment scheduling.
  • Automatic recording of their next appointment.
  • Automatic reminder of their next servicing date.
  • A record of their mileage and most recent servicing.
  • Embedded QR Code Scanner.
  • Free one-on-one Chat.

My web­site is already ‘mobile friendly’. Do I need a mobile app ?

A mobile friendly web­site are important for (view website on a mobile phone) is a good start, but they do not replace the need for Mobile Apps for the following reasons:

Mobile Apps: Function offline
Mobile Web Sites: Don't

Mobile Apps: Enable Push Notifications for Direct Contact with Customers
Mobile Web Sites: Don't

Mobile Apps: Always visible on your phone's home screen
Mobile Web Sites: Not always visible

Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don't

What are other businesses doing ?

Big businesses like Amazon, eBay, Target, and Gap, started promoting their brands and merchandise with Mobile Apps a few years ago. Smaller businesses quickly followed suit. Auto dealerships, hair salons, realtors – a whole host of industries – jumped onto the App wagon. WHY ?
Because Mobile Apps are the most affordable and effective way to reach out to customers these days.

Now Reach your customers whenever and wherever they are

It is easy to see what the power of mobile marketing apps can offer, however there is another very important benefit to the business owner. Return on investment. Many businesses spend a fortune on mail outs and other traditional advertising. Over time with a proper marketing strategy, it has been proven that businesses over time can start to decrease spending on mail outs and other expensive advertising . As more and more people download your company’s app, the more people you can reach out to directly with offers through push notifications without the huge costs and efforts required through traditional methods.

Think about it, if your business sends out flyers to the same customer base multiple times a year, that can cost a small fortune , literally into the thousands of dollars per mail out.

However imagine over time as more and more people download your app, you can start reaching them instantly with push notifications instead, without any extra cost and with much less effort and time . This idea can be applied to newspaper ads, magazine ads and any other traditional marketing methods, resulting in much lower costs as you can reduce the amount of traditional advertising required as your app base grows.